Option 02
Develop a Custom
Asset with Us
From a blank canvas to a fully operational, income-generating STR property — we manage every step of the journey.
The Partnership
Your Vision.
Our Execution.
The Custom Development path is designed for investors who want to build a bespoke STR asset from the ground up — one that reflects their vision and is engineered for maximum long-term performance.
You bring the capital and ambition. We bring the local expertise, regulatory knowledge, design capability, and operational infrastructure to transform that potential into a premium, income-generating property.
Our end-to-end process spans six phases, from initial strategy through to ongoing operations. At every stage, you receive clear deliverables, transparent reporting, and direct access to our team.
6
Development Phases
6mo
Avg. Time to Launch
100%
Compliance Guaranteed
5★
Target Guest Rating
The Process
Six Phases to Your
Completed Asset
Phase 01
Week 1–2
Discovery & Strategy
We begin with an in-depth consultation to understand your investment goals, budget, and vision. Our team analyzes market data, future supply pipelines, and regulatory landscapes to identify the optimal property concept and location for maximum long-term returns.
Deliverables
- Investment brief & target criteria
- Market analysis report
- Preliminary yield projections
- Location shortlist
Phase 02
Week 3–8
Property Sourcing & Acquisition
Leveraging our exclusive network of off-market opportunities, we identify and evaluate properties that match your criteria. We conduct thorough due diligence—structural, legal, and financial—and manage the entire acquisition process in Japanese on your behalf.
Deliverables
- Property shortlist with analysis
- Full due diligence report
- Acquisition negotiation
- Legal documentation & closing
Phase 03
Week 6–10
Design & Concept Development
Our design team creates a property concept optimized for the STR market. Every decision—from spatial layout to material selection—is informed by guest experience data and revenue maximization principles. We develop a distinctive identity that commands premium pricing on OTA platforms.
Deliverables
- Interior design concept
- 3D renders & material boards
- Guest experience flow
- OTA listing strategy
Phase 04
Month 3–6
Renovation & Construction
We manage the full renovation process with our vetted network of contractors. Our project managers oversee every detail to ensure quality, timeline, and budget adherence. All work is executed to the highest standards to achieve and maintain 5-star guest ratings.
Deliverables
- Project management
- Contractor coordination
- Quality inspections
- Punch list completion
Phase 05
Month 4–6
Licensing & Compliance
Navigating Japan's STR regulatory framework is our core expertise. We determine the optimal licensing path—Minpaku Law or Hotel Business Law—and manage the entire application process with local authorities. Full compliance is guaranteed before the first guest checks in.
Deliverables
- License strategy & application
- Municipal authority liaison
- Fire safety compliance
- Operating permit issuance
Phase 06
Month 6+ (Ongoing)
Launch & Ongoing Operations
We launch your property with professional photography, optimized OTA listings, and a dynamic pricing strategy. Our operations team manages all guest communications, housekeeping, and maintenance. You receive monthly performance reports and can expect truly hands-off ownership.
Deliverables
- Professional photography & listings
- Dynamic pricing setup
- Guest management system
- Monthly performance reports
Every property we develop is a
testament to our standards.
Common Questions
Frequently Asked
What is the minimum investment for a custom development?
Investment requirements vary significantly based on location, property size, and scope of renovation. We work across a range of budgets and will provide a detailed financial projection during the Discovery phase.
Do I need to be in Japan during the development process?
No. Our process is designed to be fully remote-friendly. We provide regular video updates, detailed reports, and manage all on-the-ground activities on your behalf. Most of our clients complete the entire process without visiting Japan.
What happens after the property is launched?
We continue to manage all aspects of operations — guest communications, housekeeping, maintenance, OTA optimization, and dynamic pricing. You receive monthly performance reports and can expect a truly hands-off ownership experience.
Can I sell the property after it's developed?
Absolutely. Many investors choose to hold and generate rental income, while others prefer to sell after the property has established a performance track record. We facilitate both paths through our exclusive investor ecosystem.
Ready to start your development journey?
Contact us to schedule a private consultation. We'll walk you through the process in detail and provide a preliminary assessment of your investment potential.