Option 02
Develop a Custom
Asset with Us
From a blank canvas to a fully operational, income-generating STR property — we manage every step of the journey.
The Partnership
Your Vision.
Our Execution.
The Custom Development path is designed for investors who want to build a bespoke STR asset from the ground up — one that reflects their vision and is engineered for maximum long-term performance.
You bring the capital and ambition. We bring the local expertise, regulatory knowledge, design capability, and operational infrastructure to transform that potential into a premium, income-generating property.
Our end-to-end process spans six phases, from initial strategy through to ongoing operations. At every stage, you receive clear deliverables, transparent reporting, and direct access to our team.
Our sweet spot is investments in the $1M–$3M USD range, where we can deliver the highest-quality assets with the strongest risk-adjusted returns. Projects outside this range are welcome — we're happy to discuss your specific situation.
6
Development Phases
12–24mo
Avg. Time to Launch
20+
Properties Developed
$1M–$3M
Sweet Spot Investment
The Process
Six Phases to Your
Completed Asset
Phase 01
2–4 Weeks
Discovery & Strategy
We begin with an in-depth consultation to understand your investment goals, budget, and vision. Our team analyzes market data, future supply pipelines, and regulatory landscapes to identify the optimal property concept and location for maximum long-term returns.
Deliverables
- Investment brief & target criteria
- Market analysis report
- Preliminary yield projections
- Location shortlist
Phase 02
2–3 Months
Property Sourcing
Sourcing the right property is the most critical — and time-intensive — step. We tap our exclusive network of off-market opportunities and wait for the right asset to emerge. Each candidate is evaluated against your criteria before we move forward.
Deliverables
- Property shortlist with analysis
- Site visits & structural assessment
- Market comparables report
- Acquisition recommendation
Phase 03
2–3 Months
Due Diligence & Acquisition
We conduct thorough due diligence — structural, legal, and financial — and manage the entire acquisition process in Japanese on your behalf. Simultaneously, our design team begins developing the property concept to minimize total timeline.
Deliverables
- Full due diligence report
- Acquisition negotiation
- Legal documentation & closing
- Interior design concept & 3D renders
Phase 04
6–12 Months
Construction & Renovation
We manage the full construction or renovation process with our vetted contractor network. For new builds, the permitting process alone (確認申請) can take up to 3 months. Our project managers oversee every detail to ensure quality, timeline, and budget adherence throughout.
Deliverables
- Building permit application (確認申請)
- Project management & contractor coordination
- Quality inspections at each milestone
- Punch list completion
Phase 05
Concurrent with Phase 04
Licensing & Compliance
Navigating Japan's STR regulatory framework is our core expertise. We determine the optimal licensing path — Minpaku Law or Hotel Business Law — and manage the entire application process with local authorities. Full compliance is secured before the first guest checks in.
Deliverables
- License strategy & application
- Municipal authority liaison
- Fire safety compliance
- Operating permit issuance
Phase 06
Month 12–24+ (Ongoing)
Launch & Ongoing Operations
We launch your property with professional photography, optimized OTA listings, and a dynamic pricing strategy. Our operations team manages all guest communications, housekeeping, and maintenance. You receive monthly performance reports and can expect truly hands-off ownership.
Deliverables
- Professional photography & listings
- Dynamic pricing setup
- Guest management system
- Monthly performance reports
Every property we develop is a
testament to our standards.
Common Questions
Frequently Asked
What is the minimum investment for a custom development?
Investment requirements vary significantly based on location, property size, and scope of renovation. We work across a range of budgets and will provide a detailed financial projection during the Discovery phase.
Do I need to be in Japan during the development process?
No. Our process is designed to be fully remote-friendly. We provide regular video updates, detailed reports, and manage all on-the-ground activities on your behalf. Most of our clients complete the entire process without visiting Japan.
What happens after the property is launched?
We continue to manage all aspects of operations — guest communications, housekeeping, maintenance, OTA optimization, and dynamic pricing. You receive monthly performance reports and can expect a truly hands-off ownership experience.
Can I sell the property after it's developed?
Absolutely. Many investors choose to hold and generate rental income, while others prefer to sell after the property has established a performance track record. We facilitate both paths through our exclusive investor ecosystem.
Ready to start your development journey?
Contact us to schedule a private consultation. We'll walk you through the process in detail and provide a preliminary assessment of your investment potential.